http://campaignhottips.com Tue, 14 Aug 2007 14:11:50 +0000 http://backend.userland.com/rss092 en It was a little more than 14 years ago. I was sitting in a nicely-appointed conference room across the table from a self-proclaimed “financial guru.” It was my first-ever meeting with a financial planner. Truth be told, I only remember one thing the “financial guru” said and, ... http://campaignhottips.com/?p=28 Reuters just published an enlightening article about a study conducted by Veronis Suhler Stevenson. The headline tells the story: More Time Spent on Web than Newspapers: Study In a nutshell, the study revealed that 2007 is the first year consumers will spend more time surfing the Internet than reading the newspaper. ... http://campaignhottips.com/?p=27 I’ve had three different conversations this week with Republican state party leaders discussing how difficult it is to raise money right now. The truth is that almost every Republican organization and candidate out there is struggling to raise money. And you don’t have to be a genius to ... http://campaignhottips.com/?p=26 There’s an old study done by UCLA that found 55% of what you communicate is done visually. In other words, more than half of what you communicate to people comes from what they see, NOT the words you use or how you use those words (i.e. volume, rate, pitch, ... http://campaignhottips.com/?p=25 It’s a simple question. But most people struggle to come up with a single, succinct answer. Truth is that most campaigns (organizations and businesses, too), if they were honest, would have to answer that question with something like “to gain exposure” or “to get coverage”. Therein lies one of ... http://campaignhottips.com/?p=24 My apologies for the LONG delay since my last post. I'm back in the saddle starting today and will get back to the discussion of media bias momentarily. On a side note, thanks to everyone who emailed concern about the delay. First, I'm glad to hear you find the ... http://campaignhottips.com/?p=23 If you don’t have the stomach to handle a slaughterhouse, then you might not want to read this Hot Tip because I’m about to slaughter one of the conservative movement’s most sacred cows. I’m sure I’ll get a lot of less-than-cordial feedback, but that’s okay.  That’s what blogs are all about.  ... http://campaignhottips.com/?p=22 In just the last six years, I’ve worked with campaigns that have been affected by a school shooting, the death of our opponent, the death of our opponent’s husband, the death of our opponent’s mother, and our opponent’s underage son getting arrested for DUI and drug possession. Each situation had its ... http://campaignhottips.com/?p=21 Regardless of how you feel about the whole Don Imus controversy, there are a few important lessons every candidate could learn from what happened.  Not surprisingly, both lessons deal with how you communicate to voters. Imus Lesson #1:  Candidates shouldn’t moonlight as comedians. For some reason, just about every candidate feels an ... http://campaignhottips.com/?p=20 When it comes to delivering your campaign message to the voters, most candidates - both novice AND experienced - make the same two mistakes...   1.)  Confusing the difference between delivering a "pretty" message with a "persuasive" message, and...   2.)  Using their local vendor or a "friend," instead of an experienced POLITICAL professional.   What ... http://campaignhottips.com/?p=19